Hey movies, why you so long?

While waiting for the screening of Pain and Gain to begin last Friday I was reminded that it was 129 minutes long. Everyone who saw The Lone Ranger on Wednesday (I was at home, watching The Apprentice) said that it was at least an hour too long at an astonishing 149 minutes. Man of Steel clocked in at 143 minutes, Pacific Rim and Star Trek Into Darkness are 132 minutes long, Iron Man 3 is 130 minutes and World War Z looks slight at 116. What the hell is going on? When did this become the norm? How much longer do we have to suffer through cramps, pins and needles and a sore arse watching all these blockbusters that should hover around the 90 minute mark?

So Hollywood filmmakers, please remember this when you consider letting your movie sit at over two hours: