STEP ONE: Take a seemingly harmless quote from publicly-released court papers
The comments come in a section of the deposition where Cruise is being asked about time he has spent away from daughter Suri, either because of film or other commitments.
"Now your counsel has publicly equated your absence from Suri for these extended periods of time as being analogous to someone fighting in Afghanistan," opposing counsel asks him. "Are you aware of that?"
"I didn't hear the Afghanistan," Cruise replies. "That's what it feels like and certainly on this last movie it was brutal. it was brutal."
"Do you believe that the situations are the same?" Cruise is asked.
"Oh come on," Cruise says, "you know, we're making a movie."
STEP TWO: Take said comments completely out of context and milk it for maximum exposure
STEP THREE: Hope and pray another famous person jumps in for more headlines
Enjoy the hits, guys!